Society has evolved by leaps and bounds in recent years. For example, today we know how harmful certain habits can be which just a few years ago we practised with complete normalcy.
The massive amount of information we have available to us about almost everything, the rise of social media, and the relevance that has been prescribed to the importance of a healthy lifestyle have all inevitably led us to “go natural”.
We’ve turned ‘going natural’ into a philosophy, a lifestyle in which we practise outdoor sports (whenever possible), try to eat a diet that is made up of mostly fruits and vegetables (and fewer processed foods) and, of course, do our best to ensure that all the cosmetic products we use are also as natural as possible.
*Products with more than 98% natural ingredients. Average for Boí Thermal cosmetics. Percentage calculated according to ISO 16128 regulation on Natural Cosmetics.
That’s how, as of some years ago, natural cosmetics came to the forefront, with more and more people thinking about using products that are respectful of both the environment and their own bodies.
Out of mindfulness, and out of coherence. But also because allergy rates have increased and consumers are more careful about the products they choose. As consumers, we have never so carefully studied the ingredients of the products we use or the foods we consume.
Therefore, the main characteristic of natural cosmetics is that it encompasses those products that are naturally-sourced and that provide optimal efficacy and safety while respecting the environment.